![]() This partnership will provide long-term benefits to 250 quinoa growers and their families in the Uyuni and Potosi regions of Bolivia,” explained the company in a release. “ To make this programme a success, L’Oréal has joined forces with three partners, each bringing its own unique expertise: Andean Valley, a Bolivian company which works directly with quinoa growers Proinpa, a Bolivian foundation which promotes the conservation and responsible use of natural resources in Bolivia and EcoTerra, a responsible importer. Transfer of scientific knowledge and expertise between L’Oréal and its local partners. Preventing erosion by planting native local legumes, bushes and herbaceous plants, Support for training local farmers on best agricultural practices, With this partnership, L’Oréal is providing three types of support for sustainable production of the quinoa real variety : This 'eco-footprint' is a very valuable tool for the assessment, improvement and development of our processes and which provides a technical and social overview for the benefit of our customers. L’Oréal researchers have proven exfoliating properties of the quinoa husk extract. L’Oréal researchers have proven exfoliating properties of the quinoa husk extract, and a green chemistry based extraction method has been developed by Chimex, a L’Oréal subsidiary which specialises in designing and developing eco-responsible processes. ![]() Quinoa husk contains saponins and polyphenols which make it an interesting renewable cosmetic ingredient. Thus, the sourcing strategy of L’Oréal and its partners has created a new opportunity for the cultivation of this plant. ![]() Quinoa husk was previously considered to be waste and therefore it wasn’t used. L’Oréal has developed a partnership in Bolivia for the sustainable sourcing of quinoa husk for cosmetics use. ![]()
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